Clothing Waste Prevention & Materials Management

The Oregon Department of Environmental Quality (DEQ) requested communications and outreach support to develop shelf ready waste prevention and reuse campaigns to help local governments comply with state requirements for local recycling plans (SB 263). In support of Prime PRR’s campaign design and development, Full Circle was asked to research the environmental impact of clothing and textiles, and validate a priority focus on the clothing/textile sector as an environmental issue. Full Circle provided relevant findings from domestic and international sources, with analysis on campaign audience targets, campaign messaging, as well as descriptions and analysis of programmatic techniques, tactics, and design.